With big AI getting ever-bigger - and therefore more impactful - in the context of historically huge IPOs (OpenAI, Anthropic and xAI/SpaceX), and close-to-a-trillion dollars being sunk into AI data centres, is anyone actually listening to those warning about the ever-bigger associated planetary harms? What is the work that needs to be done, and the … Continue reading Does Sustainable AI have a future? Here’s what the experts think…
Tag: sustainability
How to #QuitBigAI
What if the inevitable enshittification of big AI - these excessively massive and problematic chatbots - was just as rapid as their meteoric rise to fame? Might we soon all collectively realise there's no such thing as a responsible big AI provider? It's increasingly looking that way. Most recently, Anthropic - *supposedly* the most responsible … Continue reading How to #QuitBigAI
Just try and stay positive… AI and more at ChangeNOW 2026
ChangeNOW 2026 could have been subtitled the "green backlash" edition. Fortunately, the drop in sponsors did not affect the prevailing optimism as to solutions for reducing AI's impacts... and for keeping our spirits high, despite prevailing doom! More in our report...
Sustainability soundbites from the India AI Impact Summit
Well, this should be a quick post! Why? Because despite having the word "Impact" in its title, the India AI Impact Summit only featured a handful of sessions on the elephant in the room - AI's considerable environmental impacts - despite "Planet" being one of its three main pillars, or sutras. As usual, we couldnât … Continue reading Sustainability soundbites from the India AI Impact Summit
Can we really assess the environmental impacts of AI?
As highlighted in our previous article, there is every reason to believe that the environmental impact of generative AI is set to increase significantly: sevenfold by 2030, according to the latest study by the GreenIT Association. The need for frugal AI therefore seems obvious. But how can we assess these impacts on a daily basis, … Continue reading Can we really assess the environmental impacts of AI?
2025 Learnings; 2026 Hopes; 2025 Inspirations
2025 was a year when I set out to spread the word as far as I could about the impacts of tech in general, and of AI in particular. And I learned a lot more than I preached! Learnings One of the main highlights: speaking at ChangeNOW, one of the world's biggest climate conference, about … Continue reading 2025 Learnings; 2026 Hopes; 2025 Inspirations
Why 2026 must be the year of Responsible AI
Article originally published in La Machine, the AI newsletter of the French Tech Journal We know. Itâs been quite the year for AI. Three years even, if you take ChatGPTâs release as the starting gun for all of this madness. Besides countless AI startupsâ fundraisers and gazillions being sunk into data centres, this was the … Continue reading Why 2026 must be the year of Responsible AI
Understanding AI’s true – and ever-increasing – impacts
87%. Thatâs how much the emissions of NVIDIA (worth 5 trillion dollars) increased in 2024, as an article from TruthDig is one of the only sources in the world to point out. This means it became the worldâs most valuable company by answering soaring demand for AI⊠whilst doubling its carbon footprint. Not to mention … Continue reading Understanding AI’s true – and ever-increasing – impacts
Viva la Sustainable AI, enfin?
Last year, at Viva Technology (aka VivaTech), I hosted a round table session for a select few attendees keen to find out more about AI. This year, not only were sustainable AI luminaries Sasha Luccioni (Climate & AI Lead, Hugging Face) and Kate Kallot (Founder & CEO, Amini) invited to speak on 3 different sessions … Continue reading Viva la Sustainable AI, enfin?
AI’s Impacts, how to limit them, and why (updated)
"We can't quantify AI's impact, we don't have enough precise data." Oh really? It's largely in reaction to assertions like this that I first set about compiling the above stats, late 2024. Because, whilst a lot of figures floating around are questionable - most famously the assertion that 1 request to ChatGPT uses as much … Continue reading AI’s Impacts, how to limit them, and why (updated)










