How to do a data detox

"If you are not paying for it, you're not the customer; you're the product being sold." This quote — supposedly from Andrew Lewis/blue_beetle, and more frequently paraphrased as "if it's free, then you're the product" — initially referred to the arrival of ad-funded TV in the 70s. Today, we have become the product 24/7. None more so … Continue reading How to do a data detox →

How to leave Facebook in 5 easy steps… and why

I'm a head of social media by day. So why am I deleting my personal Facebook account? (I'm not deleting the one I use to manage brands' Facebook pages, as then I'd be out of said job. Pages, unfortunately, remain essential for business today. As long as you have a paid budget, as organic post … Continue reading How to leave Facebook in 5 easy steps… and why →