"If you are not paying for it, you're not the customer; you're the product being sold." This quote — supposedly from Andrew Lewis/blue_beetle, and more frequently paraphrased as "if it's free, then you're the product" — initially referred to the arrival of ad-funded TV in the 70s. Today, we have become the product 24/7. None more so … Continue reading How to do a data detox
Up until 2018, we'd happily posted the slightest details of our daily lives (ok, only the positive ones) on Facebook, warmly welcomed Alexa into our homes, waited impatiently for the latest iPhone, and not thought twice about letting Google follow us everywhere. This year, we learned, for example, that even turning off Google apps' location … Continue reading 2018: The year we lost Trust in Tech
I'm a head of social media by day. So why am I deleting my personal Facebook account? (I'm not deleting the one I use to manage brands' Facebook pages, as then I'd be out of said job. Pages, unfortunately, remain essential for business today. As long as you have a paid budget, as organic post … Continue reading How to leave Facebook in 5 easy steps… and why
Then we'll begin! What do Brave New World, Blade Runner and Black Mirror (above, © Netflix) have in common? Hint: it's not "B". They all predict worlds where technology has lost control. Where the ideas of a few, claiming to be set on "making the world a better place" (© Silicon Valley), have managed to impose … Continue reading Welcome! Are you sitting comfortably?