for more responsible technology
87%. That’s how much the emissions of NVIDIA (worth 5 trillion dollars) increased in 2024, as an article from TruthDig is one of the only sources in the world to point out. This means it became the world’s most valuable company by answering soaring demand for AI… whilst doubling its carbon footprint. Not to mention … Continue reading Understanding AI’s true – and ever-increasing – impacts
The GAFAM-powered 'big AI' hype train rolls inexorably on, crushing all in its path. Everyone? Not quite. Here's who to follow for a more responsible take on artificial intelligence! Article originally published on LinkedIn; posting it here for posterity! CLIMATE Dr. Sasha Luccioni (Climate & AI Lead, Hugging Face, above right) is the world's most … Continue reading Who to follow in responsible AI – July 2025 edition
Last year, at Viva Technology (aka VivaTech), I hosted a round table session for a select few attendees keen to find out more about AI. This year, not only were sustainable AI luminaries Sasha Luccioni (Climate & AI Lead, Hugging Face) and Kate Kallot (Founder & CEO, Amini) invited to speak on 3 different sessions … Continue reading Viva la Sustainable AI, enfin?
If you're here and have already read this, you'll know that AI is already having a devastating impact on the climate; one that is set to get exponentially worse by the end of the decade. Of course, this is for reasons beyond most of our control. But what can *we* do at our level to … Continue reading How can I reduce my AI impact?
This year, a big first: I spoke at ChangeNOW, one of the world's biggest climate events (c. 40,000 visitors/year). On the impact of AI, my fave topic du jour (unless you hadn't noticed). Naturally, I was happy to get my key points across - with the help of ace moderator Kristen Davis (above right) - … Continue reading AI – If not Change NOW, when?
BetterTech 