The GAFAM-powered 'big AI' hype train rolls inexorably on, crushing all in its path. Everyone? Not quite. Here's who to follow for a more responsible take on artificial intelligence! Article originally published on LinkedIn; posting it here for posterity! CLIMATE Dr. Sasha Luccioni (Climate & AI Lead, Hugging Face, above right) is the world's most … Continue reading Who to follow in responsible AI – July 2025 edition
Tag: AI
Viva la Sustainable AI, enfin?
Last year, at Viva Technology (aka VivaTech), I hosted a round table session for a select few attendees keen to find out more about AI. This year, not only were sustainable AI luminaries Sasha Luccioni (Climate & AI Lead, Hugging Face) and Kate Kallot (Founder & CEO, Amini) invited to speak on 3 different sessions … Continue reading Viva la Sustainable AI, enfin?
How can I reduce my AI impact?
If you're here and have already read this, you'll know that AI is already having a devastating impact on the climate; one that is set to get exponentially worse by the end of the decade. Of course, this is for reasons beyond most of our control. But what can *we* do at our level to … Continue reading How can I reduce my AI impact?
AI – If not Change NOW, when?
This year, a big first: I spoke at ChangeNOW, one of the world's biggest climate events (c. 40,000 visitors/year). On the impact of AI, my fave topic du jour (unless you hadn't noticed). Naturally, I was happy to get my key points across - with the help of ace moderator Kristen Davis (above right) - … Continue reading AI – If not Change NOW, when?
AI’s Impacts, how to limit them, and why (updated)
"We can't quantify AI's impact, we don't have enough precise data." Oh really? It's largely in reaction to assertions like this that I first set about compiling the above stats, late 2024. Because, whilst a lot of figures floating around are questionable - most famously the assertion that 1 request to ChatGPT uses as much … Continue reading AI’s Impacts, how to limit them, and why (updated)
Is AI making the world a worse place?
Announced as “the Olympics of AI”, France’s AI Action Summit, which just ended here in Paris, was supposed to find new meaning for artificial intelligence, notably defining a way for European AI to compete with US and Chinese domination of this still much-hyped sector. In short, it claimed to answer tech bros’ favourite question: how … Continue reading Is AI making the world a worse place?
Why “Silicon Valley” is tech reality, and H2G2 its absurd fantasy… not the opposite
This summer I decided to binge both HBO's biting satire "Silicon Valley" and all seven books of "The Hitchhiker's Guide to the Galaxy." Why? Because the latter is frequently cited, notably by tech billionaires, as a work of inspirational genius, whereas the latter? Less so. My two cents were confirmed by my summer rediscoveries of … Continue reading Why “Silicon Valley” is tech reality, and H2G2 its absurd fantasy… not the opposite
Do be evil
The stereotype of the evil boss is older still than Bond villains. But today's tech leaders are actively turning Google's former "don't be evil" motto on its head, making its and Facebook's previous misdemeanours look like child's play. Hold on to your seats... Sam Altman: He who thought he could do anything What would happen … Continue reading Do be evil
Can AI be sustainable?
Full disclosure: this article was originally published on my current employer's blog Has the the breakneck speed of change and hype since late 2022's ChatGPT-fuelled generative AI explosion given us enough time to fully assess generative AI’s true impact on the planet? Let’s take a look. The impact, in figures First and foremost, it’s now … Continue reading Can AI be sustainable?
Is AI under control?
I have several idées fixes about technology, that fascinate as much as they scare me. One is that we one day won't be able to tell the difference between reality and virtuality. Another — not that different, fundamentally — is that machines will replace us. Linked to both is another idea I just can't shake … Continue reading Is AI under control?









